November 05, 2004
The Marketing Playbook by John Zagula and Richard Tong
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead i Any Market
by John Zagula and Richard Tong
Portfolio - October 2004
308 Pages - ISBN 1591840384
In the first 800-CEO-READ podcast, author John Zagula reads the first chapter from his book The Marketing Playbook.
mp3 16min 37 sec, 19 MB
Posted by Todd S. at November 5, 2004 10:46 AMComments
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